- ISBN13: 9780137142491
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
“Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind.”
—Chris Trimble, Adjunct Associate Professor of Business Administration, Tuck School of Business at Dartmouth and Coauthor, Ten Rules for Strategic Innovators: From Idea to Execution
“It’s no secret that business has been changing dramatically over the last decade. To succeed in this rapidly… More >>
The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market
Now more than ever, companies are seeking to survive, innovate and thrive in a “less is more” economy. Sandy Carter talks about the paradigm shift that must occur for marketing to succeed by fusing marketing basics and the new media, markets and channels. We already know that social media is changing the way we interact and influencing our purchasing decisions. The New Language of Marketing 2.0 provides a good structure for integrating social media and online tools into your marketing plan to fuel that pipeline and drive ROI which is critical for companies.
From collaboration, community, customer and co creation, Carter takes the reader step by step into the ANGELS framework and provides great case studies to connect the dots.
Rating: 5 / 5
Finally a book that offers cold, hard and USEFUL advice amid the din of pointless, repetitive, emotional and content-free “Web 2.0″ hype! As usual, Sandy nails it — offering clear, solid advice on taking advantage of all of the new ways that people find out about products and services in the 21st century. Not only how to “energize your market” by posting to blogs, Facebook, LinkedIn and the like, but how to better understand your existing data as information that allows you to innovate in your marketplace. Unlike most of the books in this genre, Sandy has collected case studies — from a wide variety of sources on community management, blog management, business intelligence and the like — to inform her ANGELS six-step strategy to defining, clarifying, and seizing market opportunities, and then building those markets into other markets. This clear book is a must-read for anyone mystified by the confusion of Web 2.0 technologies and their relationship to market development — but also well worth reading by anyone needing to energize a market!
Rating: 5 / 5
IBM Vice President Sandy Carter displays a considerable base of knowledge in this book, and that’s both a positive and a negative. The benefit is that you will find plenty of research data to provoke innovative marketing ideas. The drawback is that her intense explanations of processes and subprocesses bury much of that great information. While the text thoroughly presents the virtual marketing world, it has some technical problems in the real world. Its interesting screenshots are too small, and the writing is wordy, complex and filled with acronyms, like the name of IBM’s useful marketing program, “ANGELS,” the book’s framework. To the good, the insider-flavored corporate case studies are numerous and detailed. They show how major companies apply technology to their marketing by using everything from avatars to YouTube. getAbstract recommends this book to marketers who need a new-media immersion course and who want to know what the big players are doing.
Rating: 4 / 5
It is just evident that Sandy Carter asked all her friends to write positive reviews about her book around january 12th. Just look at the reviews dates, almost all in the same couple of days/weeks. Pretty stupid marketing for a Marketing 2.0 Guru. If the book was good, she would not need to fool potential readers that way. My advice : Stay away from this book and especially from this author !
Rating: 1 / 5
I bought three books on web 2.0 and social marketing. This was the worst of the three.
First it repeats things over and over, as in the book is 400 plus pages and it could easily have covered what she had s original in about 100 pages, many chapters started of with or stated basically the same thought in different words.
The up side is if you are part of a large corporation it can offer some good insights.
The downside if you are a small company or individual marketer, it’s not going to help all that much. Yes some of the big corporation case studies can be transferred to a small company but again between the repetitious nature of the book, cute little acronyms it tries to put forth and lack of scalability the books overall isn’t useful.
I was and am very surprised so many people in these reviews feels she *gets it* or that the book is filled with great information. For me it usn’t at all enlightening except for a few points. Most of it was information that other books cover in much better detail and with much better understanding.
Rating: 2 / 5