Product DescriptionIn order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web [...]]]>

• ISBN13: 9780596009885
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Product Description
In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you’re unable to measure its effectiveness? That’s why every business is desperate for feedback on their site’s visitors: Who are they? Why do they visit? What information or service is most valuable to them? Unfortunately, most common Web analytics software applications are long on functional… More >>

Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business

Product DescriptionIf advertising and public relations were the best ways to connect with a company’s audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the [...]]]>

Product Description
If advertising and public relations were the best ways to connect with a company’s audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?

The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a… More >>

Strategies and Tools for Corporate Blogging

Product DescriptionSocial media can do amazing things. It can create an environment where your friends and followers and even your own customers become evangelists and act as a virtual sales, support and marketing teams. It can help you spread word of your business, your products and your successes through extended networks of people [...]]]>

Product Description
Social media can do amazing things. It can create an environment where your friends and followers and even your own customers become evangelists and act as a virtual sales, support and marketing teams. It can help you spread word of your business, your products and your successes through extended networks of people you’ve never even met. It can allow you to create lasting and deep relationships across continents, religious and political beliefs, in places you’ve alw… More >>

Social Media Success!: Practical advice and real world examples for social media engagement using social networking tools like Linkedin, Twitter, Blogging and more

Product DescriptionAnyone can run a blog (an online journal). From personal diaries to political commentary and technology observations, bloggers are making their voices heard around the world. Essential Blogging helps you select the right blogging software for your needs and show how to get your blog up and running. You’ll learn the ingredients [...]]]>

Product Description
Anyone can run a blog (an online journal). From personal diaries to political commentary and technology observations, bloggers are making their voices heard around the world. Essential Blogging helps you select the right blogging software for your needs and show how to get your blog up and running. You’ll learn the ingredients of a successful blog, and then get detailed installation, configuration and operation instructions for the leading blogging software: Blog… More >>

Essential Blogging: Selecting and Using Weblog Tools

Product DescriptionFor all of your video and audio blogging business and professional communication needs, this book is it!

The Hands-on Guide to Video Blogging and Podcasting provides tremendous value to those content publishers, big and small, that want to create syndicated [...]]]>

• ISBN13: 9780240808314
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
For all of your video and audio blogging business and professional communication needs, this book is it!

The Hands-on Guide to Video Blogging and Podcasting provides tremendous value to those content publishers, big and small, that want to create syndicated video blog and podcast content. The simplified, plain talking break-down the authors bring to the book will give everyone the tools to plan, create, and execute a blog/podcast outlet.

This book e… More >>

Hands-On Guide to Video Blogging and Podcasting: Emerging Media Tools for Business Communication