Product DescriptionDavid Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has [...]
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Product DescriptionThe television allowed companies to send ads directly to consumers’ living rooms, and the computer allowed them to start interacting with their customers. The third screen–the mobile device–changes the game in an even more revolutionary way. Author Chuck Martin explains how in this age of the smartphone and now the tablet era [...] |
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