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Product DescriptionMarketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have [...] Marketing: An Introduction, Student Value Edition Share and Enjoy: Explosez vos campagnes de marketing par articles et boostez vos ventes et commissions d’affiliations grâce à ce guide avancé qui couvre tous les bases du marketing par article! Share and Enjoy: Discover how to Automate Adwords Campaigns and Landing Pages. Earn 50% commission on a $99 dollar sale. Share and Enjoy: The Internet marketing softwares we develop are designed for both your comfort and success. We are web and software designers, SEO and Internet marketers, we develop on demand products. Twitter software, keyword software, CB software… Share and Enjoy: Learn Internet Marketing with Step-By-Step Training Videos. Share and Enjoy: Product DescriptionFOUNDATIONS OF MARKETING offers a concise, straightforward approach to basic marketing concepts and strategies. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and [...] Product DescriptionMARKETING EXPRESS offers solid, traditional coverage of marketing fundamentals–product, price, distribution, and promotion–as well as coverage of today’s volatile marketing environment. The design incorporates advertisements, photos, screen shots and boxes throughout the text to spark reader interest and help make the content real and relevant to today’s students…. More >> Share and Enjoy: Product DescriptionDon’t think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver’s seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company’s profits. This is a perfect marketing textbook for acing the class [...] Product DescriptionThis book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School. Each chapter of the book is based on materials written by [...] Product DescriptionServices Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book’s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks [...] Product Description A “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Introducing Marketing Research; Explaining the Marketing Research Process; Describing Characteristics of the Marketing Research Industry; Defining the Problem and Determining Research Objectives; Understanding Research Design; Using Secondary Data and Online Information Databases; Comprehending Standardized [...] Product DescriptionPraise for Data-Driven Marketing “To paraphrase the old adage: ‘Half of marketing dollars are effective, we just don’t know which half!’ This book changes the marketing game so you’ll really know what’s working and what’s not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better [...] Product DescriptionOver the years, Boone and Kurtz’s CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new Fourteenth Edition continues the Boone and Kurtz tradition of delivering the [...] Product DescriptionAudiences: Undergraduate and graduate students who need a comprehensive understanding of the principles and practices of sport marketing. Also practitioners who want a handy reference, particularly in the areas of sales, promotional planning, and market research. Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs [...] |
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