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Small Business in the Cloud: Free Online Business Management & Marketing Solutions

Product DescriptionMore than 100 links and resources to help the small business owner in moving as much of their business online (into the cloud) as desired. Most of the resources, tools and services here are absolutely free.

Arranged by business function, or “”what you want to do,”” there are products and services for [...]

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

ISBN13: 9780470650936 Condition: New Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Product DescriptionThe leading introductory book on data mining, fully updated and revised!When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining [...]

Strategic Marketing Management, 5th Edition

Product DescriptionStrategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and [...]