Product DescriptionWhen Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. [...]
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Product Description“Levinson, Adkins and Forbes do a great job of pulling back the curtain to reveal the essence of successful marketing for non-profits. They eliminate the mystery and provide very practical tools and insights to help an organization of any size maximize its mission.” —Ken Winter, Vice President, Church and Partner Services, International [...] |
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