Who doesn’t know Perry Marshall and who doesn’t know his famous book “The Definitive Guide to Google AdWords”.

Perry Marshall is an author, speaker and consultant in Chicago. He is known as “The Wizard of Google AdWords” and is one of the world’s leading specialists on buying search engine traffic.

He is the the man who mastered Google Adwords like a science and when he released his first edition of the “The Definitive Guide to Google AdWords” He actually started an era of using Google Adword campaigns in promoting internet marketing products. Not to mention the wave of Google Adwords products which started cropping up and till date are flooding the market.

Yesterday Perry released his book’s latest edition “The Definitive Guide to Google AdWords 2010″

I want to give you specific “points of difference” between this edition and the previous one that you may want to know before you decide to buy it. Here’s what’s new:

1) A lot has changed in the market – and with the 2010 edition they are providing 6 modules to increase the real value of this purchase. Those 6 all new modules are:

* “Affiliate Marketing” module with Amit Mehta

* “Content Network” module with Shelley Ellis

* “Just Getting Started Online” module with Kevin Thompson

* “Information Marketing” module with Ken McCarthy

* “Marketing in the UK” module with Chris Cardell

* “Copywriting” module with Michel Fortin

The modules are more than just an interview with an expert. They’re putting additional multimedia in a members area that will over deliver to buyers. PDFs, Video, MP3s.

2) A lot has changed on Google’s end – the 2010 edition is up to date to address those changes

To give you specific points of difference on the guide itself, here is a (partial) list of changes for the 2010 edition:

** Over a dozen brand new chapters covering things like the Content Network, Analytics, Quality Score, and the new interface

** Over 43 totally new screen shots

** Over 15 hours of brand new audio files (supplementary content included with purchase)

** Video presentations on targeted AdWords sections (supplementary content included with purchase)

** PDF documents and reports never released to the general public before – in other words, stuff from Perry’s private AdWords Vault.

** Niche specific modules that elaborate on how you can specifically use AdWords to profit in your industry. (Think modules for affiliates, info marketers, etc… )

** A brand-new “Beginner’s Guide to eCommerce” that takes Definitive Guide owners from zero to building a website, picking a niche, and launching and AdWords campaign profitably.

** And, of course, Perry and Bryan take you deep inside the AdWords machine, crack the code and reveal how to attract millions of potential buyers in a matter of minutes at the lowest cost possible. With all new tactics and insights, they’ve completely cracked the code anew.

Pricing and details:

Buyers of the Deluxe ($197) version get all 6 modules.

Buyers of the Expanded ($99) version get 2 of their choice.

Buyers of the Basic ($49) version get their choice of 1 of the 6.

Check out “The Definitive Guide to Google Adwords 2010″ here.

Five years ago Google Adwords was a “sling mud against the wall” deal. You scoop up a couple thousand keywords, write some ads and see what sticks.

Today that strategy will get you killed.

But Perry Marshall, the world’s #1 authority on Google AdWords, is keeping his students ahead of the curve with a new teleseminar series.

It starts Monday October 20 at 7pm.

http://m171.infusionsoft.com/go/expert/SC282671

 A few years ago he created the AdWords “Blackbelt” Course -which was extremely well received and is hugely popular even today. It has one of the highest satisfaction rates of any product he sold.

Almost everything he taught in that course is still valid, but Google is now much more sophisticated and there are new layers of knowledge you need.  ESPECIALLY if you’re an affiliate marketer, or if you’re in a turbo-competitive market, or if you know you’re not making as much as you could or should.

So on Monday Night October 20 Perry is starting a Google AdWords Expert Series that delivers state-of-the-art, specialized information on the nuances of Google’s current system.  Register here:

http://m171.infusionsoft.com/go/expertmt/SC282671

A few years ago, most markets had 20-40 bidders.  If you wanted to be on the first page of results, you had to be in the top 25%. Not all that hard, actually. Today the “best” markets – the ones where the most money can be made – have 100, 200, 500, occasionally 1000 bidders.

Which means now you MUST be in the top 3-5% to even stand a chance.

With hundreds of bidders on many keywords, Google works differently than it used to.  When you go into a new market, Google assesses you as a risk the same way a mortgage lender would do a house loan.

And… Google doesn’t always tell you everything you need to know. (Big surprise, huh?)  Advanced marketers invent or discover ways to “read” what was going on.

That’s why Perry is launching the AdWords Expert Series. He’s hand picked several specialists who have razor sharp expertise in specific areas of Pay Per Click.

His guest, Richard Stokes of AdGooRoo.com, will reveal:

   * How and why the Top 3% of Search Advertisers Dominate Google AdWords, and a formula for getting yourself into that top 3%.

   * 6 strategies that you can tap into that will start paying off immediately, none of which requires expensive software or a lot of time to implement.

   * Why dominating your niche on Google’s results pages only requires you to be “just a little bit better” than each of your competitors.

   * The one hidden metric that has the power to increase your search traffic 400%. (You will not find this in any Google reports.) In the land of the blind, this is literally your other eye.

   * Discover how to beat literally hundreds of other advertisers at their own game and make more money per click – and get your clicks for less – than all the competition.

Find out more about this special teleseminar at:

http://m171.infusionsoft.com/go/expert/SC282671