Product DescriptionHispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It’s about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding [...]]]>

Product Description
Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It’s about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino consumer that goes beyond simplistic recipes. This highly revised and expanded edition comes on the h… More >>

Hispanic Marketing, Second Edition: Connecting with the New Latino Consumer

Product DescriptionThe excitement, challenges, and controversies of global marketing.   Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.   The new edition focuses on the recent changes in the world, including the global financial crisis…. More [...]]]>

Product Description
The excitement, challenges, and controversies of global marketing.   Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.   The new edition focuses on the recent changes in the world, including the global financial crisis…. More >>

Global Marketing, 6th Edition

Product DescriptionStrategic Marketing Management (6th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and [...]]]>

Product Description
Strategic Marketing Management (6th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy f… More >>

Strategic Marketing Management, 6th Edition

Product DescriptionThis authoritative text focuses on the organization and operation of the U.S. textiles andfashion industry-how fashion apparel and accessories are designed, manufactured,marketed, and distributed. Since the publication of the 1st edition, the textile/apparelindustry has continued to undergo tremendous change. Quick Response strategies haveevolved into supply-chain management, Web-based business-to-business and business-to-consumer communications … [...]]]>

Product Description
This authoritative text focuses on the organization and operation of the U.S. textiles and
fashion industry-how fashion apparel and accessories are designed, manufactured,
marketed, and distributed. Since the publication of the 1st edition, the textile/apparel
industry has continued to undergo tremendous change. Quick Response strategies have
evolved into supply-chain management, Web-based business-to-business and business-to-
consumer communications … More >>

The Business of Fashion: Designing, Manufacturing, and Marketing, 4th Edition

Product DescriptionThe book can be read from front to back, but each chapter is self contained so the reader can skip chapters to read those that they are interested in. Each chapter will move from basic to advanced where applicable and also relate what the administrator (reader) is doing to how this affects [...]]]>

Product Description
The book can be read from front to back, but each chapter is self contained so the reader can skip chapters to read those that they are interested in. Each chapter will move from basic to advanced where applicable and also relate what the administrator (reader) is doing to how this affects what the client sees on the site. So, for example, the customization chapter will start off with a discussion on the concept of design and how to relate this to your business. Onc… More >>

Building Online Stores with osCommerce: Professional Edition: Learn how to design, build, and profit from a sophisticated online business.

Product DescriptionAnyone can learn the ins and outs of eBay with this new book from Atlantic Publishing Company. They have spent a year putting together this exciting new book [...]]]>

• ISBN13: 9781601384416
• Condition: New
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Product Description
Anyone can learn the ins and outs of eBay with this new book from Atlantic Publishing Company. They have spent a year putting together this exciting new book for all those who want to join the ranks of selling on eBay. eBay has changed the way products and services are purchased all over the world. Daily over 1.5 million online customers and providers log on to bid and sell virtually anything that can be bought or purchased. In 2006, eBay sellers are estimated to po… More >>

eBay Income: How ANYONE of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with eBay REVISED 2ND EDITION

Product DescriptionTom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks ‘out of the box’. In this revised edition, Jon provides a real-world game plan [...]]]>

Product Description
Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks ‘out of the box’. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer’s attention. His 17 Ground Rules–tested and proven–in spo… More >>

Marketing Outrageously Redux, Revised Edition: How to Increase Your Revenue by Staggering Amounts

Product DescriptionIf you work with clients in any industry, The Art of Client Service is for you. If you work in [...]]]>

• ISBN13: 9781427796714
• Condition: New
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Product Description
If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strateg… More >>

The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition

Product DescriptionHaving your own business isn’t the same as having customers, and one is useless without the other. Whether your business [...]]]>

• ISBN13: 9780764578397
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Product Description
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becomi… More >>

Small Business Marketing for Dummies, Second Edition

Product DescriptionArtists need help with the business side of their career, and this 302-page, twenty-one-chapter volume answers all the questions they [...]]]>

• ISBN13: 9780940899490
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Product Description
Artists need help with the business side of their career, and this 302-page, twenty-one-chapter volume answers all the questions they could have. Ultimately, it guides artists to create both a long- and short-term marketing plan so they can become independent businesspeople. It educates them to gain a competitive edge in the marketplace, honing their business skills and knowledge of their legal rights. Artists will learn about: overcoming roadblocks, the secrets of … More >>

Art Marketing 101, Third Edition: A Handbook for the Fine Artist

Product DescriptionThe Healthcare Industry Continues To Undergo Enormous Changes With New Laws And Policies, Fresh Innovations, And An Increasingly Educated Health Consumer. As Such, Healthcare Administrators Must Be Prepared To Shift Their Strategies In Order To Meet The Demands Of This Dynamic Market. Essentials Of Health Care Marketing, Third Edition Will Provide Your [...]]]>

Product Description
The Healthcare Industry Continues To Undergo Enormous Changes With New Laws And Policies, Fresh Innovations, And An Increasingly Educated Health Consumer. As Such, Healthcare Administrators Must Be Prepared To Shift Their Strategies In Order To Meet The Demands Of This Dynamic Market. Essentials Of Health Care Marketing, Third Edition Will Provide Your Students With A Foundational Knowledge Of The Principles Of Marketing And Their Particular Application In Health Ca… More >>

Essentials of Health Care Marketing, Third Edition

Product DescriptionThe book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry [...]]]>

• ISBN13: 9780071460828
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Product Description
The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blund… More >>

Marketing Warfare: 20th Anniversary Edition: Authors’ Annotated Edition

Product DescriptionThe Marketing Plan Handbook presents a streamlined approach to writing succinct and logical marketing plans. While offering a comprehensive, step-by-step approach to crafting effective marketing plans, this book provides the relevant information in a concise and straight-to-the-point manner. It outlines the basic principles of writing a marketing plan and presents an overarching [...]]]>

Product Description
The Marketing Plan Handbook presents a streamlined approach to writing succinct and logical marketing plans. While offering a comprehensive, step-by-step approach to crafting effective marketing plans, this book provides the relevant information in a concise and straight-to-the-point manner. It outlines the basic principles of writing a marketing plan and presents an overarching framework encompassing the plan’s essential components…. More >>

The Marketing Plan Handbook, 2nd Edition

Product DescriptionStrategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and [...]]]>

Product Description
Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy f… More >>

Strategic Marketing Management, 5th Edition

Product DescriptionWeblogs are about reading and writing. Literacy is about reading and writing. Blogging equals literacy. How rarely does an aspect of how we live and work plug so perfectly into how we teach and learn? Reading this book will give teachers important clues not only in how to become a blogger and [...]]]>

Product Description
Weblogs are about reading and writing. Literacy is about reading and writing. Blogging equals literacy. How rarely does an aspect of how we live and work plug so perfectly into how we teach and learn? Reading this book will give teachers important clues not only in how to become a blogger and to make their students bloggers, but also how this new avenue of expression is revolutionizing the information environment that we live in…. More >>

Classroom Blogging: 2nd Edition

Product DescriptionEngaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials–and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing’s text and its outstanding suite of supplements supplies students with the knowledge [...]]]>

Product Description
Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials–and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing’s text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today’s com… More >>

Marketing, 2008 Edition

Marketing: An Introduction, Student Value Edition

Product DescriptionAudiences: Undergraduate and graduate students who need a comprehensive understanding of the principles and practices of sport marketing. Also practitioners who want a handy reference, particularly in the areas of sales, promotional planning, and market research. Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to [...]]]>

Product Description
Audiences: Undergraduate and graduate students who need a comprehensive understanding of the principles and practices of sport marketing. Also practitioners who want a handy reference, particularly in the areas of sales, promotional planning, and market research. Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a un… More >>

Sport Marketing – 3rd Edition

Product DescriptionMarketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the [...]]]>

Product Description
Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a… More >>

Marketing Loose-leaf Edition

Start Your Own Blogging Business, Second Edition