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The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

Product DescriptionReinvent your marketing to keep up with an ever-changing marketplace “A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world.” —Robert Hanson, President, Global Levi’s® Brand, Levis Strauss & Co. [...]

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

Product DescriptionThe Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. [...]

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The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History