Product DescriptionLaunch effective real-time communications to win in today’s always-on worldGone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. “Real time” means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, [...]]]>

Product Description
Launch effective real-time communications to win in today’s always-on worldGone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. “Real time” means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it’s when businesses see an opportunity and are the first… More >>

Real-Time Marketing and PR, Revised: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

Product DescriptionPromote your product using the most visceral form of social media-online videoLearn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.Author [...]]]>

Product Description
Promote your product using the most visceral form of social media-online videoLearn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comediansForeword … More >>

Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

Product DescriptionThe television allowed companies to send ads directly to consumers’ living rooms, and the computer allowed them to start interacting with their customers. The third screen–the mobile device–changes the game in an even more revolutionary way. Author Chuck Martin explains how in this age of the smartphone and now the tablet era [...]]]>

Product Description
The television allowed companies to send ads directly to consumers’ living rooms, and the computer allowed them to start interacting with their customers. The third screen–the mobile device–changes the game in an even more revolutionary way. Author Chuck Martin explains how in this age of the smartphone and now the tablet era the nature of marketing is changing as well, creating a new system of participatory advertising in which untethered customers and forward-th… More >>

The Third Screen: Marketing to Your Customers in a World Gone Mobile

Product DescriptionWake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance. “Real time” means news breaks [...]]]>

Product Description
Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance. “Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It’s when companies de… More >>

Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

Product DescriptionGrow Your Online Influence–Go Guerrilla Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding [...]]]>

Product Description
Grow Your Online Influence–Go Guerrilla Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step… More >>

Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits

Product DescriptionMobile Marketing Finding Your Customers No Matter Where They Are   Use Mobile Marketing to Supercharge Brands, Sales, and Profits!   Using brand-new mobile [...]]]>

• ISBN13: 9780789739766
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Product Description
Mobile Marketing Finding Your Customers No Matter Where They Are   Use Mobile Marketing to Supercharge Brands, Sales, and Profits!   Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s worki… More >>

Mobile Marketing: Finding Your Customers No Matter Where They Are

Product DescriptionFrom the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers — meaningful dialogue. Devoid of corporate-speak [...]]]>

Product Description
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers — meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencie… More >>

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

Product Description“With the rapid change for marketers and businesses, knowing the right thing to do is a must. It’s do or die. Marketing in the Moment gives the reader the right tools to win and now!” –Jeffrey Hayzlett, Chief Marketing Officer of Kodak, author of The Mirror Test   “The online marketing world [...]]]>

Product Description
“With the rapid change for marketers and businesses, knowing the right thing to do is a must. It’s do or die. Marketing in the Moment gives the reader the right tools to win and now!” –Jeffrey Hayzlett, Chief Marketing Officer of Kodak, author of The Mirror Test   “The online marketing world is changing fast, and nobody knows for sure what’s coming next. This book can help you be better prepared for the changes that are already afoot.” –… More >>

Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

Product DescriptionUnderstand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for [...]]]>

• ISBN13: 9780470598825
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, … More >>

Marketing 3.0: From Products to Customers to the Human Spirit

Product Description The man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing” — the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that [...]]]>

Product Description
The man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing” — the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doin… More >>

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

Product DescriptionTHE NEW LAW OF MARKETING “The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob’s book delivers.” Jim Stengel, former Global Marketing Officer, Procter & Gamble “Some timeless truths restored for modern [...]]]>

• ISBN13: 9780071625364
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
THE NEW LAW OF MARKETING “The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob’s book delivers.”
Jim Stengel, former Global Marketing Officer, Procter & Gamble “Some timeless truths restored for modern marketing—and many new ones added. An inspiring reminder of the value of brand behavior and how to make it happen.”
Sir Martin Sorre… More >>

The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning