Product DescriptionLaunch effective real-time communications to win in today’s always-on worldGone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. “Real time” means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, [...]
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Product DescriptionThe television allowed companies to send ads directly to consumers’ living rooms, and the computer allowed them to start interacting with their customers. The third screen–the mobile device–changes the game in an even more revolutionary way. Author Chuck Martin explains how in this age of the smartphone and now the tablet era [...] |
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