Product Description
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers — meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencie… More >>

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

• ISBN13: 9780764584572
• Condition: USED – VERY GOOD
• Notes:

Product Description
In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback… More >>

Buzz Marketing with Blogs For Dummies

Product Description
Good Reference for Beginners and Intermediate. The book covers a lot of ground, and does so in reference style manner. This means that the book is not designed to be read from start to finish. You pick it up and read some chapters, but then close it to apply what you just read in practice. It is filled with examples, references and list of tools to get you jumpstarted. It is a useful and practical reference for newbies who think about starting a blog, but al… More >>

Blogging 100 Success Secrets – 100 Most Asked Questions on Building, Optimizing, Publishing, Marketing and How to Make Money with Blogs

• ISBN13: 9781601380098
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Blog is short for Weblog. A Weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the Web site owner. In July 2006, the Pew Internet & American Life Project estimated that the U.S. “blog population has grown to about 12 million Americans,” some 8% of U.S. Internet users. The number of U.S. blog readers was estimated at 57 million (39% of the U.S. online popula… More >>

The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause With Free Blogs

• ISBN13: 9780470499313
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Stop pushing your message out and start pulling your customers in

Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of th… More >>

Inbound Marketing: Get Found Using Google, Social Media, and Blogs

• ISBN13: 9780470547816
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the … More >>

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition