Product Description
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry…. More >>
I have taught executives and students from this text.
It is the best.
For a relationship marketing add on look to sheth 2000 from Sage
Rating: 5 / 5
Marketing Channels: A Management ViewThis is a must book for any person involved in marketing as a job or student.
Rating: 5 / 5
Used for a graduate level marketing class. Very dry and not the best marketing book by a long shot. However, according to our professor there aren’t many choices related to “Marketing Channels.” There is very little (almost non-existent) help from the related web resources and the powerpoints that are available don’t always follow the text. Basically the book needs to be updated.
Rating: 3 / 5