Product Description
“Levinson, Adkins and Forbes do a great job of pulling back the curtain to reveal the essence of successful marketing for non-profits. They eliminate the mystery and provide very practical tools and insights to help an organization of any size maximize its mission.”
—Ken Winter, Vice President, Church and Partner Services, International Mission Board, Southern Baptist Convention “Think you don’t have time, money, or skills for mar… More >>
I’m surprised by how many nonprofit professionals see “marketing” as a bad word, a practice that is somehow beneath them. If that’s your attitude, a new book called Guerrilla Marketing for Nonprofits will help you move beyond that and become excellent at communicating your message.
This book is packed with useful ideas, detailed strategies, and helpful tips from experienced professionals. The authors discuss crafting your message, defining your “product,” using traditional media, using new media like blogging…they even cover how to effectively use social media tools like Twitter and Facebook.
I’m thrilled that the authors also include great fundraising strategies in their coverage of marketing.
Guerrilla Marketing for Nonprofits clearly outlines ways to market your nonprofit and conduct effective fundraising initiatives. Best of all, you’ll be able to to easily implement them with relatively little cost.
Here are the chapters in the book:
1. What Nonprofits Need is Better Marketing
2. Getting to Know Nonprofit Guerrilla Marketing
3. The Guerrilla Marketer’s Personality
4. How to Turn Your Mission Statement into a Marketing Tool
5. Guerrillas Focus on People
6. Guerrillas Understand Their Marketplace
7. Mini-, Maxi-, and E-Media Weapons
8. Info-, Human-, and Non-Media Weapons
9. Attributes and Attitudes of Your Organization
10. Guerrilla Publicity
11. Guerrilla Marketing on the Web
12. Guerrilla Social Media
13. Niche Marketing Guerrilla Style
14. Meeting Needs While Changing Minds
15. Expressing Your Organization’s Unique Identity
16. Cultivating Winning Relationships for Your Nonprofit
17. Seven Golden Rules for Fundraising Success
18. Seven Platinum Rules for Recruiting Volunteers
19. Guerrilla Marketing Behavior Change
20. Launching and Maintaining Your Marketing Attack
The parts of the last chapter are indicative of the whole book:
* Write a Marketing Plan in Just Seven Sentences
* The 17 Secrets to Maintaining Your Marketing Attack
* How to Spy on Yourself and Improve Your Marketing
And that’s just one of the chapters! The subtitle of this book is “250 tactics to promote, recruit, motivate, and raise more money”. And I believe them.
Read it yourself or buy a copy to give to your favorite cause.
I know it’s a book I’ll keep returning to!
Rating: 5 / 5